Visiting Media and Bonafide have announced a partnership that will combine the hotel content library of Visiting Media with Bonafide’s AI‑alignment technology, creating what the companies describe as an “end‑to‑end AI distribution stack” for hospitality. The collaboration is slated to become available to shared customers in mid‑July, and it is aimed at helping hotels appear more accurately and prominently in the answers generated by large language models (LLMs) such as ChatGPT, Gemini and Perplexity.

The partnership comes as travelers increasingly use conversational AI tools to research and plan trips. According to the announcement, some hoteliers have reported that AI responses contain factual errors or omit their properties altogether, which can hurt bookings. Bonafide, a 2026 PhocusWire Hot 25 Travel Startup, specializes in helping travel brands optimize how they are represented within LLMs. By providing a verified data foundation, Bonafide’s platform can help hotels control the context that AI systems use when recommending properties.

Visiting Media’s CEO, Jascha Kaykas‑Wolff, said the company sits on one of the largest databases of immersive assets in the world, covering thousands of properties. The platform uses AI to generate detailed descriptions of those assets, which can support answer engine optimization (AEO) and search engine optimization (SEO). While Visiting Media is working on its own capabilities to expose the content for hotel properties, the partnership will make it available to joint hospitality partners.

“Bonafide curation transforms fragmented hotel content into a structured, verified data foundation powering AI discoverability. Visiting Media contributes key assets to the content they can serve up,” Kaykas‑Wolff added in a release.

Bonafide’s vice‑president of sales, Jason Jenkins, explained that the company was built to give hotels control back over the context that determines recommendations. “Whoever controls the context controls the recommendation, and right now, OTAs control that context by default,” Jenkins said. The partnership is intended to help hotels compete against online travel agencies (OTAs) in organic AI discovery.

The companies noted that travelers are already using AI search to decide where to stay. Hotels that win in this new era will be those whose content is structured, verified and ready for AI systems to understand. Bonafide has previously said that generative AI is changing how travelers search for information, with users increasingly asking detailed, conversational questions about amenities, room configurations or accessibility features—information that is often difficult for AI systems to locate if it is fragmented, unstructured or outdated.

The integration will be available to shared customers in mid‑July, allowing hotels to publish verified, AI‑ready data through Visiting Media’s platform and have it automatically aligned and distributed by Bonafide. The move is expected to improve the accuracy of AI responses and give hotels a stronger presence in the AI‑powered discovery layer that is becoming a primary booking channel for many travelers.

As the hospitality industry continues to adapt to the rise of conversational AI, the partnership between Visiting Media and Bonafide represents a concrete step toward giving hotels more control over how they are represented in LLMs. The collaboration will provide a structured, verified data foundation that can be leveraged by hotels to improve visibility, reduce misinformation, and compete more effectively with OTAs in the emerging AI‑driven travel search market.