Blab Tech
Park Ha Biological Technology Surges After AI-Skincare Partnership with Star Plus Action
Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH) catapulted to the front of the market when it announced a strategic partnership with Star Plus Action (HK) Limited, a wholly‑owned subsidiary of Star Plus Legend Holdings Limited (6683.HK). The deal will infuse artificial‑intelligence (AI) into the company’s private‑skincare line, beginning with a pilot AI Nutritionist product and paving the way for AI‑powered store managers and skincare specialists.
The announcement sparked a 125.94% jump in BYAH’s share price. On the day of the news, the stock closed at $2.3711, up $1.3211 on a volume of more than 83 million shares, with the morning high reaching $3.64. The rally places BYAH among Nasdaq’s top percentage gainers, underscoring investors’ enthusiasm for AI applications in new markets.
Founded in 2016, Park Ha has built a portfolio of direct‑sales skincare products under the “Park Ha” brand and operates franchise alliances in China. As of April 30 2025, the company ran three company‑owned stores and 39 franchise locations—38 under the Park Ha name and one under the “Geni” brand. In addition to product sales, Park Ha offers a “light beauty experience,” a complimentary after‑sales service performed in both company‑owned and franchise stores.
The partnership with Star Plus Action is designed to combine resources in healthcare, skincare product development, celebrity intellectual‑property (IP) management, and AI technology. The first joint product, the AI Nutritionist, has been launched as a pilot. Future plans include a full‑chain intelligent service system that will deploy AI‑powered store managers for online and offline touchpoints, customer traffic analysis, personalized recommendations, and automated after‑sales support. AI‑driven skincare specialists will conduct smart skin analysis, identify concerns, and generate personalized product recommendations.
Star Plus Legend’s business model revolves around IP creation and operation. The company has partnered with celebrities such as Jay Chou and Liu Genghong, producing digital avatars like “Zhou Classmate” and “Coach Liu.” In 2023, the firm collaborated with Hollywood special‑effects teams to develop these avatars and launched additional AI entities, including an AI nutritionist and an AI live‑stream host. Star Plus Legend also markets health‑management products and skincare brands such as Motong, Yingyang Doctor, and Doctor Moji.
The collaboration spans product development, IP empowerment, AI agents, offline scenarios, user operations, digital innovation, and global expansion. Both parties aim to break down traditional industry barriers, leverage technology to drive innovation, and reshape the healthcare and skincare sector. The partnership is expected to establish an internationally recognized benchmark for intelligent, integrated beauty and wellness services.
In a company statement, Park Ha’s CEO said the partnership represents a pivotal upgrade, moving the brand from a skincare‑only focus to a comprehensive health‑and‑wellness ecosystem. The company will use its research and development strengths, along with Star Plus Legend’s IP resources, industrial expertise, and AI capabilities, to continuously enhance product offerings and intelligent service systems.
All AI functions described are intended for general wellness and cosmetic purposes only and are not for medical diagnosis or treatment. The partnership’s full implementation is anticipated to inject new momentum into both companies’ long‑term growth and to provide investors with a new avenue for exposure to AI‑driven consumer health solutions.
The stock’s recent performance, coupled with the announced partnership, underscores a continued investor appetite for AI innovation in emerging consumer markets. Market observers note that the deal aligns with China’s growing beauty economy and a shift toward integrated skin‑care and health‑management solutions.
As the partnership progresses, both companies will monitor regulatory developments related to AI in consumer products and ensure compliance with applicable health‑and‑beauty standards. Investors will watch for subsequent product launches, expansion of franchise networks, and any updates on the deployment of AI‑powered services across Park Ha’s retail footprint.
The announcement sparked a 125.94% jump in BYAH’s share price. On the day of the news, the stock closed at $2.3711, up $1.3211 on a volume of more than 83 million shares, with the morning high reaching $3.64. The rally places BYAH among Nasdaq’s top percentage gainers, underscoring investors’ enthusiasm for AI applications in new markets.
Founded in 2016, Park Ha has built a portfolio of direct‑sales skincare products under the “Park Ha” brand and operates franchise alliances in China. As of April 30 2025, the company ran three company‑owned stores and 39 franchise locations—38 under the Park Ha name and one under the “Geni” brand. In addition to product sales, Park Ha offers a “light beauty experience,” a complimentary after‑sales service performed in both company‑owned and franchise stores.
The partnership with Star Plus Action is designed to combine resources in healthcare, skincare product development, celebrity intellectual‑property (IP) management, and AI technology. The first joint product, the AI Nutritionist, has been launched as a pilot. Future plans include a full‑chain intelligent service system that will deploy AI‑powered store managers for online and offline touchpoints, customer traffic analysis, personalized recommendations, and automated after‑sales support. AI‑driven skincare specialists will conduct smart skin analysis, identify concerns, and generate personalized product recommendations.
Star Plus Legend’s business model revolves around IP creation and operation. The company has partnered with celebrities such as Jay Chou and Liu Genghong, producing digital avatars like “Zhou Classmate” and “Coach Liu.” In 2023, the firm collaborated with Hollywood special‑effects teams to develop these avatars and launched additional AI entities, including an AI nutritionist and an AI live‑stream host. Star Plus Legend also markets health‑management products and skincare brands such as Motong, Yingyang Doctor, and Doctor Moji.
The collaboration spans product development, IP empowerment, AI agents, offline scenarios, user operations, digital innovation, and global expansion. Both parties aim to break down traditional industry barriers, leverage technology to drive innovation, and reshape the healthcare and skincare sector. The partnership is expected to establish an internationally recognized benchmark for intelligent, integrated beauty and wellness services.
In a company statement, Park Ha’s CEO said the partnership represents a pivotal upgrade, moving the brand from a skincare‑only focus to a comprehensive health‑and‑wellness ecosystem. The company will use its research and development strengths, along with Star Plus Legend’s IP resources, industrial expertise, and AI capabilities, to continuously enhance product offerings and intelligent service systems.
All AI functions described are intended for general wellness and cosmetic purposes only and are not for medical diagnosis or treatment. The partnership’s full implementation is anticipated to inject new momentum into both companies’ long‑term growth and to provide investors with a new avenue for exposure to AI‑driven consumer health solutions.
The stock’s recent performance, coupled with the announced partnership, underscores a continued investor appetite for AI innovation in emerging consumer markets. Market observers note that the deal aligns with China’s growing beauty economy and a shift toward integrated skin‑care and health‑management solutions.
As the partnership progresses, both companies will monitor regulatory developments related to AI in consumer products and ensure compliance with applicable health‑and‑beauty standards. Investors will watch for subsequent product launches, expansion of franchise networks, and any updates on the deployment of AI‑powered services across Park Ha’s retail footprint.
