Saudi Business Machines (SBM), the Kingdom’s leading provider of enterprise information technology and telecommunications solutions, opened a dedicated booth at LEAP 2026, the region’s largest technology conference. The event ran from 31 August to 3 September at the Riyadh Exhibition & Convention Centre in Malham. SBM’s presence in Hall 3, Booth H3.I30, was framed by the conference theme, Explore Every Dimension of Digital Transformation, and aimed to demonstrate how the company’s portfolio can help Saudi public and private organisations achieve secure, scalable, and measurable outcomes in line with Vision 2030.

SBM’s participation highlighted its Advanced Threat Protection Centre (ATPC), a security operations hub that provides continuous threat monitoring, testing, automation, and specialist expertise. The centre is positioned as a key element in the company’s strategy to help clients anticipate and respond to evolving cyber risks. In addition, the AI & Data Intelligence Hub was showcased as a platform for building trusted data foundations, applying analytics and business intelligence, and scaling artificial‑intelligence and machine‑learning capabilities across enterprise operations.

The company also presented several in‑house solutions developed by Techxagon, SBM’s Digital Transformation and R&D Centre. Maxera, a 3‑D digital‑twin engine, creates interactive models of assets, facilities, and operations. Sedra is a full‑stack conversational‑AI platform built on IBM watsonx.ai and Watsonx Orchestrate. Rabet supports API enablement and hybrid integration, while Waleed is a generative‑AI solution designed to automate processes and enhance customer experiences. Additional offerings on display included Miqyas, an AI‑powered digital‑maturity platform that assesses compliance against frameworks such as Qiyas, SAMA, and NORA, and the Metaverse Lab, a virtual 360‑degree environment featuring digital twins and AR/VR capabilities.

Global sponsors reinforced the showcase. IBM, the strategic sponsor, highlighted its AI‑ready infrastructure portfolio, including IBM LinuxONE Emperor 5, IBM Power Systems, IBM Storage Systems, and IBM z17. IBM also demonstrated a foosball table powered by IBM watsonx.ai, illustrating the practical application of generative‑AI in an interactive setting.

Other sponsors added depth to the exhibition. HCLSoftware, a premier sponsor, offered enterprise‑software capabilities that span AI, cybersecurity, data analytics, and industry applications. IFS, another premier sponsor, presented industry‑focused cloud enterprise software and industrial AI for enterprise‑resource planning, asset management, and field‑service management.

Gold sponsors Kiteworks, MariaDB, SAS, Nine Summits Tech, and Partners Collaboration World (PCW) showcased complementary solutions. Kiteworks demonstrated secure content‑communication tools; MariaDB presented an AI‑ready data platform that integrates transactional, analytical, and AI workloads; SAS highlighted its Viya platform for advanced analytics, trusted decision‑making, machine‑learning, and responsible AI. Nine Summits Tech introduced DIVE, an integration platform for real‑time data streaming, while PCW focused on secure, scalable IT, cloud, and AI solutions delivered through a global partner ecosystem.

Essam Alshiha, CEO of SBM, said: “LEAP is a dynamic platform for transforming technology‑led ambitions into practical outcomes. We are bringing our local market experience, in‑house innovation and a robust global sponsor network to the event, enabling Saudi organisations to deploy AI responsibly, strengthen cyber resilience, modernise core operations and build the infrastructure required for sustained digital growth. This seamlessly aligns with our broader mission to strengthen the Kingdom’s digital ecosystem by supporting the adoption of advanced technologies. We remain fully dedicated to empowering businesses across the nation by providing transformative digital solutions.”

The LEAP 2026 showcase positions SBM as a key partner for Saudi organisations seeking to accelerate digital transformation. The company’s integrated portfolio, coupled with the backing of global technology sponsors, signals a continued focus on AI, cybersecurity, cloud, and immersive technologies as critical enablers for Vision 2030. While the conference concluded on 3 September, SBM has announced plans to roll out several of the showcased solutions across its client base in the coming months. The company’s next steps will likely involve deeper integration of its AI platforms with existing enterprise systems and expanded collaboration with IBM and other sponsors to deliver end‑to‑end solutions.