Imagine turning on your living‑room TV and, without reaching for a phone, being able to browse, select, and purchase products that match your taste—all from the comfort of your couch.

Samsung Electronics has just made that scenario a reality by partnering with Glance, the consumer‑technology arm of InMobi. The collaboration embeds an AI‑driven shopping platform directly into Samsung’s smart televisions sold in the United States. The service is live on every Samsung TV manufactured in 2020 or later, running natively on the company’s Tizen operating system.

At its core, the platform uses generative artificial intelligence to replace the static catalogs that have long characterized online shopping. Instead of scrolling through endless lists, viewers can converse with the system to generate personalized feeds or curate virtual wardrobes. Voice commands and the standard remote control are the only input methods required, eliminating the need for a separate smartphone.

The shopping feature is tucked into the familiar “For You” and “Apps” tabs. Once a user activates it, the AI engages in two‑way dialogue, suggesting items that align with the viewer’s style preferences and supplying contextual product information while a program is playing. The goal, according to Samsung and Glance, is to cut checkout friction by capturing interest at the exact moment inspiration strikes during a broadcast.

For brands and advertisers, the integration offers a measurable, performance‑driven channel that reaches consumers before they even open a desktop browser. Glance’s native distribution network grants access to a vast media audience that few other digital commerce services can reach independently. Both companies describe the move as a pivotal step for the home‑entertainment industry, noting that televisions are evolving from passive entertainment devices into active shopping hubs.

Samsung’s extensive U.S. market presence makes the rollout especially effective. By embedding the service into Tizen, the platform operates across a wide range of models without requiring additional hardware. The AI component is built on Glance’s proprietary technology, which is specifically tuned for interactive commerce scenarios.

Industry observers see the partnership as a tangible shift toward automated retail experiences in living rooms. The technology moves beyond speculative roadmaps and places a fully interactive, AI‑powered marketplace directly on consumers’ televisions at a national scale. Success will be measured by adoption rates, user engagement metrics, and the volume of transactions completed through the platform.

Today, the service is available to all eligible Samsung smart TVs in the United States. No extra hardware or software updates are needed beyond the existing Tizen OS. Samsung and Glance have not disclosed specific performance targets or revenue projections for the platform.

The initiative highlights how AI and conversational interfaces are being woven into mainstream consumer devices. It underscores the growing importance of native, device‑centric commerce solutions that can capture consumer intent in real time. As the platform expands, it is likely to influence how other manufacturers approach in‑device shopping experiences.

In short, Samsung’s partnership with Glance introduces an AI‑driven shopping interface that operates directly on Samsung’s Tizen‑based smart TVs. The system offers voice‑controlled, two‑way interactions, eliminates the need for a smartphone, and provides brands with a new performance‑driven sales channel. The rollout targets all Samsung TVs produced in 2020 or later and is positioned as a milestone for home‑entertainment technology.