Blab Tech
Finnish EV-charging software firm eMabler secures 5.5 million Series A to expand across Europe
Finnish startup eMabler, which supplies software that lets retailers, energy firms and parking operators embed electric‑vehicle (EV) charging into their existing digital services, announced a €5.5 million Series A round on 5 June 2024.
The funding was led by Greencode Ventures and also saw participation from Swiss Post Ventures, Rethink Ventures and Helkama Kiinteistöt. In addition to the equity injection, eMabler received a €1 million Digitalisation and Innovation Loan from Finnvera, backed by the European Investment Fund and the InvestEU Guarantee Programme, and a €1 million grant and loan package from Business Finland’s Young Innovative Company programme.
eMabler’s platform is built as an API‑first solution, allowing customers to weave charging functionality into their own apps, loyalty programmes and fleet‑management systems. Rather than offering a stand‑alone charging app, the company focuses on making charging a native part of a brand’s core offering.
The firm already enjoys traction in the Nordics. Finland’s largest retailer, S Group, operates its ABC Charging network on eMabler’s platform. Other clients include Neste, AimoPark, TimePark and EasyPark, all of which use the technology to combine charging with services such as fleet management, parking and customer loyalty.
According to the company, the rising share of EVs is turning charging infrastructure into a key component of the wider energy system. eMabler is developing software that helps operators optimise charging schedules based on electricity prices and grid conditions, allowing charging networks to function as flexible assets while improving operational efficiency.
"The Nordic market has reached a level of maturity where standalone, vertical‑specific charging propositions no longer make sense. End‑users want charging built into the apps and services they already use. We’ve proven that when you make charging a native part of a brand’s core offering, you win the market. This round allows us to meet the surging demand for this integrated model to a much broader European market," said Juha Stenberg, CEO and co‑founder of eMabler.
Stenberg added that the new funding will be used to accelerate expansion into Central Europe, with a particular focus on Germany and the UK, while supporting continued development of hardware‑agnostic, grid‑aware charging solutions.
The Series A round brings eMabler’s total funding to over €5 million, positioning the company to scale its platform beyond the Nordics. The investment also reflects growing interest from European investors in software that integrates EV charging with existing commercial ecosystems.
The funding arrives as many European utilities and retailers look to embed charging into their digital offerings. By providing a modular, open‑standard platform, eMabler aims to reduce vendor lock‑in and enable rapid deployment of charging services across a range of business models.
As the EV market expands, the ability to optimise charging for grid stability and cost efficiency will become increasingly valuable. eMabler’s focus on grid‑aware software positions it to support utilities and operators that need to manage large numbers of charging points while maintaining grid reliability.
The company has not yet announced a specific product launch date for its expanded services in Germany or the UK, but it plans to roll out the platform in those markets over the next 12 to 18 months. Investors and partners are watching closely to see how eMabler’s integrated approach will perform as the European EV charging market matures.
The Series A round confirms that eMabler’s model of embedding charging into existing customer experiences is gaining traction beyond Finland, and the company is poised to leverage the new capital to broaden its reach across Europe.
The funding was led by Greencode Ventures and also saw participation from Swiss Post Ventures, Rethink Ventures and Helkama Kiinteistöt. In addition to the equity injection, eMabler received a €1 million Digitalisation and Innovation Loan from Finnvera, backed by the European Investment Fund and the InvestEU Guarantee Programme, and a €1 million grant and loan package from Business Finland’s Young Innovative Company programme.
eMabler’s platform is built as an API‑first solution, allowing customers to weave charging functionality into their own apps, loyalty programmes and fleet‑management systems. Rather than offering a stand‑alone charging app, the company focuses on making charging a native part of a brand’s core offering.
The firm already enjoys traction in the Nordics. Finland’s largest retailer, S Group, operates its ABC Charging network on eMabler’s platform. Other clients include Neste, AimoPark, TimePark and EasyPark, all of which use the technology to combine charging with services such as fleet management, parking and customer loyalty.
According to the company, the rising share of EVs is turning charging infrastructure into a key component of the wider energy system. eMabler is developing software that helps operators optimise charging schedules based on electricity prices and grid conditions, allowing charging networks to function as flexible assets while improving operational efficiency.
"The Nordic market has reached a level of maturity where standalone, vertical‑specific charging propositions no longer make sense. End‑users want charging built into the apps and services they already use. We’ve proven that when you make charging a native part of a brand’s core offering, you win the market. This round allows us to meet the surging demand for this integrated model to a much broader European market," said Juha Stenberg, CEO and co‑founder of eMabler.
Stenberg added that the new funding will be used to accelerate expansion into Central Europe, with a particular focus on Germany and the UK, while supporting continued development of hardware‑agnostic, grid‑aware charging solutions.
The Series A round brings eMabler’s total funding to over €5 million, positioning the company to scale its platform beyond the Nordics. The investment also reflects growing interest from European investors in software that integrates EV charging with existing commercial ecosystems.
The funding arrives as many European utilities and retailers look to embed charging into their digital offerings. By providing a modular, open‑standard platform, eMabler aims to reduce vendor lock‑in and enable rapid deployment of charging services across a range of business models.
As the EV market expands, the ability to optimise charging for grid stability and cost efficiency will become increasingly valuable. eMabler’s focus on grid‑aware software positions it to support utilities and operators that need to manage large numbers of charging points while maintaining grid reliability.
The company has not yet announced a specific product launch date for its expanded services in Germany or the UK, but it plans to roll out the platform in those markets over the next 12 to 18 months. Investors and partners are watching closely to see how eMabler’s integrated approach will perform as the European EV charging market matures.
The Series A round confirms that eMabler’s model of embedding charging into existing customer experiences is gaining traction beyond Finland, and the company is poised to leverage the new capital to broaden its reach across Europe.
