Tuum, a Tallinn‑based cloud‑native core banking platform, announced on 6 August 2026 that James Bushby will serve as its new Chief Revenue Officer (CRO). The appointment follows the recent appointment of Gregor Dobbie as CEO and is described by the company as a central element of its commercial strategy.

Tuum was founded in 2019 by Rivo Uibo, Jüri Kirme, Jan Lakspere and Ove Kreison. The company offers a modular, fully cloud‑native core banking system that is used by a range of European payment institutions. In 2025 the platform launched Prisma, a new product that has been adopted by several banks across the continent. According to a company statement, Tuum’s technology has achieved a 100 % success rate in its deployments, a claim that the firm has used in marketing materials.

James Bushby brings more than two decades of sales leadership experience in fintech, banking and payments. Prior to joining Tuum, he was General Manager for Europe and Global Partnership Lead at Ozone API, a company that provides open‑banking APIs. In that role he managed sales, strategic partnerships and market expansion across Europe. Bushby’s background also includes senior sales positions at several other financial technology firms, where he was responsible for revenue generation and customer acquisition.

The CRO role at Tuum will focus on global sales, strategic partnership development and market expansion. In a LinkedIn post announcing the appointment, the company said, “We are establishing a powerful new chapter for Tuum, and having James on board as Chief Revenue Officer is central to our commercial strategy.” The post highlighted Bushby’s experience as a key factor in accelerating the company’s growth.

Tuum has recently announced a partnership with Ozone API to accelerate open‑banking adoption worldwide. The collaboration aims to combine Tuum’s core banking platform with Ozone API’s open‑banking infrastructure, providing banks with a more integrated solution for customer onboarding and payment services.

Industry analysts note that Tuum’s focus on modular, cloud‑native core banking is aligned with a broader trend in the European fintech sector, where banks are seeking flexible, scalable technology to support digital transformation. The appointment of an experienced CRO is seen as a move to strengthen the company’s commercial capabilities and to support its expansion into new markets.

Tuum’s leadership team remains unchanged apart from the new CRO. CEO Gregor Dobbie, who joined the company in 2025, has overseen the launch of Prisma and the partnership with Ozone API. The company’s board has expressed confidence that Bushby’s expertise will help Tuum convert its technical strengths into revenue growth.

As of the announcement, Tuum has not disclosed any new product launch dates beyond Prisma. The company continues to pursue regulatory compliance in the European banking sector, and it has stated that it will maintain its focus on meeting the requirements of the European Banking Authority and other relevant regulators.

The appointment of James Bushby marks a new chapter in Tuum’s strategy to expand its customer base and deepen its presence in the European fintech market. The company will monitor the impact of the CRO’s initiatives on sales performance and partnership development in the coming fiscal year.