On June 11 2026, TrxNow, the roadside assistance and logistics firm headquartered in Johnson City, Tennessee, revealed that 74 % of its active users now handle roadside incidents entirely through a white‑labeled, mobile‑first portal, sidestepping the traditional dispatch center.

The new platform, built natively on Salesforce Service Cloud, replaces the company’s legacy software with instant digital dispatch, vehicle‑to‑technician matching, and live tracking. According to the press release, it is the only North American roadside service that offers 100 % coverage for insurance, fleet, financial institution, and warranty partners while keeping all employees in the United States and Canada.

"Nobody wants to sit on the side of a busy highway wondering if help is actually coming, or get stuck listening to call center hold music," said Lucas Carey, SVP of TrxNow, in a statement released with the announcement. The company claims that its unified data source lowers claims overhead and returns drivers to the road faster.

Key features highlighted by TrxNow include:

Digital independence – Nearly eight out of ten drivers use the app to request help, receive real‑time updates, and view the service provider’s arrival on an interactive map. Immediate performance boost – Corporate clients report higher customer satisfaction scores and improved program metrics from day one. Real‑time tracking – The platform pins the vehicle’s exact location and tracks the provider’s live route. Salesforce foundation – A single, cohesive database replaces patchwork in‑house systems. Zero outsourcing – Complex rescues are supported 24/7 by a 100 % in‑house team that speaks English, Spanish, and French. Partner transparency – Clients can monitor claims end‑to‑end through a customizable portal that shows granular utilization reports.

TrxNow’s network of service providers covers a spectrum of needs, from jump‑starts and lockouts to tire changes, fluid deliveries, towing, and winching. The platform also delivers EV‑specific safety instructions and flatbed loading points directly to drivers.

The company’s partnership with Pep Boys, an automotive aftermarket chain, expands its commercial fleet towing and roadside assistance program. TrxNow also celebrated its 11th anniversary of innovation in the automotive solutions industry.

TrxNow’s website and demo video are available at https://trx-now.com/, and the company has posted additional content on its partnership with Pep Boys, its role in the automotive solutions industry, and its presence in Johnson City.

The press release notes that the platform’s white‑labeled consumer portal gives drivers total transparency during a vulnerable moment, while the real‑time tracking and automated dispatch reduce the risk of mechanical or alignment damage that can arise from older “hook‑and‑go” towing methods.

TrxNow’s focus on speed, reliability, and transparency positions it as a modern alternative to traditional roadside assistance models, which rely on fragmented legacy software and call‑center queues. The company’s data‑driven approach aims to keep claim costs low for national carriers, insurers, and fleet managers while improving the driver experience.

At present, TrxNow’s service remains active 24 hours a day, 7 days a week, 365 days a year. The company continues to expand its network of service providers and refine its digital tools, with no announced changes to its staffing or geographic footprint.

The company’s next steps include further integration of electric vehicle support features and the rollout of additional language options for its in‑house support team.

TrxNow’s platform illustrates how a unified, cloud‑based system can streamline roadside assistance, reduce operational costs, and improve customer satisfaction for both drivers and corporate partners.